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Harley Davidson Protection Products Landing Page

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Harley Davidson Financial Services:
Protection Products Landing Page

 
 

Overview

Harley Davidson came to us to design a landing page that informs riders of all the protection plans that a dealer may offer.

I was tasked to design a responsive experience that would allow riders to add plans to their list with the ability to email their list for quick access at the dealer. I expanded on an existing icon set to reiterate the process to the user.

 

Role
Design

Copywriter
Lauren Ophaug

Agency
Critical Mass

Live Link
HDFS Protection Plans


 
 
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Add Plan to List Flow

Our approach to the List feature was inspired by online shopping carts and check-out flows. We looked at what best practices big brands were implementing for this type of action and adapted them to fit within the Harley design style.

 
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