Harley Davidson Financial Services:
Protection Products Landing Page
Overview
Harley Davidson came to us to design a landing page that informs riders of all the protection plans that a dealer may offer.
I was tasked to design a responsive experience that would allow riders to add plans to their list with the ability to email their list for quick access at the dealer. I expanded on an existing icon set to reiterate the process to the user.
Add Plan to List Flow
Our approach to the List feature was inspired by online shopping carts and check-out flows. We looked at what best practices big brands were implementing for this type of action and adapted them to fit within the Harley design style.